Marketing automation
Fuel your business growth with tailored outreach strategies
How it works?
Outreach strategy
Crafting a tailored marketing approch to pinpoint your target audience and engagement tactics for effective lead generation.
Project setup
Implementing tech infrastructure for outbound channels, such as email campaigns, LinkedIn outreach and cold calling to effectively engage with potential leads.
Launch and get leads
Executing the strategy, measuring its impact, and continuously A/B testing to ensure a stable flow of relevant leads.
Let's dive into details
A walk through my methodology that proved to convert leads into clients
Step 1: Outreach strategy
Define unique value proposition
Understand ideal customer profile and buyer personas
Conduct market research
Select suitable lead generation channels
Craft a compelling pitch
Step 2: Project setup
Contacts search and database setup
Advanced segmentation and AI personalization
Software setup and integration
Email deliverability enhancement
(SPF, DKIM, DMARC, subdomain setup)
Email warm-up
LinkedIn profile enhancement and warm-up
Testing
Step 3: Launch and get leads
Test with 500 contacts launch
Manage campaigns, conduct A/B testing
Review metrics and iterate for improvements
Expand contact pool to 1,500-2,000
Diversify email inboxes and/or channels
Scale the funnel based on metrics
Tech stack
Here's a curated toolkit for crafting tailored lead generation automation pipelines that I prefer.
Metrics you can achieve
Remember, while these metrics reflect industry standards following my strategy, your business's unique attributes might influence results.
>90%
Delivery rates
Successful message delivery rate.
>40%
Open rates
Rate of opened emails or messages.
>10%
Reply rates
Percentage of received replies both negative and positive.
>2%
Hot lead rates
Conversion rate into potential clients.
