ABM Outreach in Nordics

Project objective:

My client, a cybersecurity consulting company with operations in Nordics, faced a significant challenge in effectively targeting and engaging key accounts within the B2B sector. Despite their expertise in cybersecurity, they struggled to reach potential clients through traditional marketing channels.

My role:

Outbound Marketing Consultant

Skills and tools:

Marketing strategy

Sales automation

LinkedIn automation

Lead generation

ABM Strategy

Email marketing

Zapier

Business development

Strategy & Solution

1. ABM strategy

We defined the objectives and parameters of our account-based marketing (ABM) strategy.

2. Accounts search

Then, we handpicked high-potential B2B accounts based on industry relevance, company size, and cybersecurity needs to prioritize effective outreach efforts.

3. Personalization

We crafted compelling, tailored messages and strategies to engage prospects through email and cold call, addressing specific pain points and showcasing expertise.

4. Tech setup

I set up the necessary tech infrastructure for a multichannel outreach strategy.

We identified buying committee across our targeted accounts to personalize the outreach to each persona based on their influence on buying decision.

Multichannel sequence flow design that combines cold email and cold call channels.

We sent out campaigns in small segments which proved to be very effective - 94% open rate and a 74% reply rate.

What we achieved

10x new prospects

Strategic implementation of ABM tactics resulted in a notable increase in high-quality leads within the cybersecurity sector, showcasing the effectiveness of our tailored approach.

Better engagement

Personalized outreach efforts resulted in deeper connections with target accounts, fostering meaningful conversations and positioning the company as a trusted cybersecurity partner.