Account-Based Marketing
Fuel your business growth with tailored outreach strategies
What is Account-Based Marketing?
Account Based Marketing (AMB) is a strategic approach that focuses on targeting specific high-value accounts rather than casting a wide net.
It involves personalized marketing efforts tailored to the needs and characteristics of individual accounts.
ABM helps your business work and communicate with high-value accounts as if they’re individual markets.
Why ABM?
Sales automation helps in making sales processes easier and more effective by focusing on four main things:
Quality over quantity
Instead of blasting generic messages to thousands, target exactly who matters with personalized outreach that resonates.
Data-driven
Leverage enriched company data and buyer insights to craft messages that speak directly to your prospects' needs.
Multi-channel
Connect with decision-makers across email, LinkedIn, and calls to stay top-of-mind and build meaningful relationships.
Long-term
Transform cold prospects into warm leads through thoughtful, value-driven engagement that builds lasting business relationships.
How does ABM outreach work?
1. ABM strategy
Uncover your value proposition and define Ideal Customer Profile (ICP), buying committee maps, personas and outreach flow.
2. Accounts search
Handpicked high-potential B2B accounts based on industry relevance, company size, and cybersecurity needs to prioritize effective outreach efforts.
3. Tech setup
I set up the necessary tech infrastructure for a multichannel outreach strategy.
4. Personalisation
We crafted compelling, tailored messages and strategies to engage prospects through email and cold call, addressing specific pain points and showcasing expertise.
Let's dive into details
A walk through my methodology that proved to convert leads into clients
Step 1 - ABM Strategy
My framework starts with mapping your value proposition, conducting customer interviews, defining your ideal customer profile, building buying committee maps, and crafting detailed buyer personas. This groundwork helps us design an outreach flow that speaks directly to decision-makers.
Step 2 - Accounts search
Using advanced data tools like Apollo, Ocean and Clay, we don't just find companies – we find the right companies and the right people within them. We enrich our target account list with detailed data points and identify key decision-makers who will champion your solution.
Step 3: Tech setup
I build a robust outreach engine by setting up your email infrastructure and multi-channel communication tools. This includes creating custom domains, warming up email accounts, and configuring automated sequences. The goal? A reliable system that can handle scaled personalized outreach while maintaining deliverability.
Step 4 - Personalisation
Using Clay, we can track buying signals and leverage AI to create personalized messages that resonate with each prospect. By analyzing company data, online behavior, and industry trends, you can craft outreach that feels personal and timely.
Metrics you can achieve
Remember, while these metrics reflect industry standards following my strategy, your business's unique attributes might influence results.
>95%
Delivery rates
Successful message delivery rate.
>60%
Open rates
Rate of opened emails or messages.
>10%
Reply rates
Percentage of received replies both negative and positive.
>2%
Leads
Conversion rate into potential clients.
Tech stack
Here's a curated toolkit for crafting tailored lead generation automation pipelines that I prefer.
