ABM Outreach for Resleeve.ai
Project objective:
Resleeve.ai is an AI-powered platform revolutionizing the fashion industry by enabling designers to create photorealistic fashion designs and conduct virtual photoshoots with ease.
Despite having a cutting-edge product, Resleeve faced a common challenge – reaching the right decision-makers in enterprise and SME fashion brands across multiple regions. They needed a structured outbound strategy to drive high-quality B2B lead generation and secure partnerships with key industry players.
My role:
GTM Expert
Skills and tools:
ABM Strategy
Sales automation
Outreach Strategy
Lead generation
SaaS growth
Email marketing
Clay
Multi-channel sequences
Strategy & Solution
1. ABM strategy
I defined the ABM strategy, built an Ideal Customer Profile (ICP), created buyer personas, and designed outreach sequences targeting enterprise and SME decision-makers.
2. Infrastructure
Then, I build email infrastructure by setting up authentication (SPF, DKIM, DMARC), warm-up processes, inbox rotation, and monitoring to ensure high deliverability.
3. Clay Pipeline
Using Clay, I built a scalable pipeline for identifying and enriching high-potential B2B accounts. This included sourcing data based on our ICP and detecting various buying signals.
4. Tech setup
I leveraged AI-powered personalization to craft tailored messaging. Intent-based triggers were used to ensure outreach was highly relevant, increasing response rates and engagement.
I identified buying committee across our targeted accounts to personalize the outreach to each persona based on their influence on buying decision.
Multichannel sequence flow design.
The metrics after the 1st month of campaigns launch
What we achieved
The data-driven approach led to a significant increase in responses and high-quality leads.
Automated outreach
A scalable Clay pipeline was built to automate data sourcing, enrichment,
and outreach execution.
Right strategy
Outreach efforts resulted in 125 meaningful interactions (21.2% relation rate), with 62 prospects replying (10.5% reply rate), demonstrating strong engagement with decision-makers.
High-quality leads
The pipeline secured 14 prospects (2.4% conversion rate), validating the effectiveness of hyper-personalized outreach in driving high-value opportunities.
A/B Testing
Campaign variations were tested across different enterprise brands, leading to insights on message effectiveness and audience responsiveness. For instance, one variation achieved a 19% reply rate, while others showed strengths in engagement and conversions.
