SaaS Outreach Strategy
Project objective:
My client was facing a common challenge – the need for an experienced sales expert who could drive high-quality B2B lead generation through LinkedIn and cold email outreach. The client's product, a B2B lead generation tool, had a proven high conversion rate, but they were struggling to reach their full potential. To add complexity to the project, the client also desired a thorough audit of their product and sales process to uncover areas of improvement.
My role:
Product Marketing Expert
Skills and tools:
Marketing strategy
Sales automation
LinkedIn automation
Lead generation
SaaS growth
Email marketing
useArtemis
Business development
Strategy & Solution
1. Product audit
This assessment allowed us to identify the strengths and weaknesses of their B2B lead generation tool and served as the foundation for our strategic decisions.
2. SWOT analysis
To evaluate the client's product in the context of the market this analysis provided valuable insights into SaaS competitive positioning, allowing us to identify opportunities and challenges.
3. Marketing strategy
With a solid understanding of the product and market dynamics, I crafted a tailored marketing strategy. This strategy encompassed product positioning, messaging, and content creation to attract relevant audience.
4. Tech setup
I set up the necessary tech infrastructure for a multichannel outreach strategy. This involved the integration and optimization of tools, including LinkedIn outreach and cold email campaigns.
Product audit phase.
High-level product marketing strategy.
Multichannel sequence flow design.
What we achieved
By implementing these strategies and optimizations, my client's B2B lead generation tool reached its full potential. The product marketing strategy boosted brand visibility and attracted a more targeted audience, resulting in higher-quality leads.
Enhanced product
The product audit exposed areas for improvement and optimization, which were subsequently addressed to enhance the product's performance and value.
Right strategy
The SWOT analysis allowed us to strategically position the client's product in the market, leveraging strengths and mitigating weaknesses to maximize opportunities.
High-quality leads
The marketing strategy successfully attracted a more targeted and engaged audience, resulting in higher-quality leads.
Expanded reach
The tech setup for multichannel outreach streamlined and unified their outreach efforts, increasing lead generation efficiency.
