Project objective:
A real estate agency based in Los Angeles, US sought to boost the booking rate of their event venue. They recognized that cold email marketing could be an effective strategy to generate leads and increase event bookings.
My role:
Cold Email Strategists
Skills and tools:
Email marketing
Outreach strategy
Email deliverability
Outbound sales
Lead generation
Appointment setting
Apollo.io
Business development
1. Target audience
Conducted in-depth research on Ideal Customer Profile (ICP) and developed buyer personas to refine target demographics. Utilized this data to conduct a comprehensive search for suitable contacts.
2. Deliverability
Implemented strategies to improve email deliverability (SPF, DKIM, DMARC, subdomain, warm-up) ensuring that the messages reached the intended recipients' inboxes effectively.
3. Project setup
Established the foundational framework by setting up an Apollo account, enabling streamlined management and execution of the email marketing campaign.
4. Launch and test
Launched the campaign effectively and performed A/B testing to fine-tune strategies, optimizing the effectiveness of the outreach and enhancing results.
First month campaign run metrics.
Buyer personas performance during the first month of the campaign.
Results
Within the first months of the campaign, the client achieved avg 10% reply rate and a solid 3% interest rate. With this strong foundation in place, the client is now well-positioned for business growth and expanding their event space bookings.
>90%
Delivery rates
Successful message delivery rate.
>40%
Open rates
Rate of opened emails or messages.
>10%
Reply rates
Percentage of received replies both negative and positive.
>3%
Hot lead rates
Conversion rate into potential clients.
